Dec 15 2005
ATF 2006 puts Davao on world tourism map
ATF 2006 puts Davao on world tourism map
By INQ7.net

WITH DAVAO CITY hosting the 25th ASEAN Tourism Forum (ATF) from January 13 to 21, this prestigious international event is already putting the emerging megacity on the world tourism map and drawing global attention to its economic boom.
Citing online reservations and inquiries made through the ATF 2006 website at www.atfdavao.com, Tourism Secretary Joseph Ace H. Durano said the event could easily draw over 800 corporate sellers from the ASEAN region and 430 specialists from key world markets as buyers and media.
The information blitz is also stirring international interest in the socioeconomic condition in Davao and the rest of Mindanao and may attract investments, not only in tourism ventures, but also in other key industries,” said Tourism Undersecretary Oscar Palabyab.
Investments in Davao City in terms of total capitalization of businesses continued to surge from only P62 billion in 2000 to 69 billion in 2001, P80 billion in 2002, P84 billion in 2003, and a whopping P118.5 billion in 2004. The sharp growth is very evident in the city’s tourism, construction, agriculture, and export sectors.
Tourist arrivals based on air passenger traffic and hotel occupancy volume have been consistently increasing since 2000, with the DOT office in Southern Mindanao (Region XI) placing Davao City’s total tourism receipts at P5.22 billion in January-June 2005 alone, a 13-percent increase from the P4.62 billion generated in the same period last year.
Similarly, Davao City has recorded an unprecedented increase in the value of private building construction, which skyrocketed to P7.4 billion last year from only P773 million in 2001. So did exports, shooting up to P993 million in 2004 from P848 million in 2003 and P$738 million in 2002, with the balance of trade further widening in Davao City’s favor.
“Those figures are making Davao City even more attractive to tourists, many of whom are corporate executives and entrepreneurs on vacation who can’t ignore a business opportunity when they see one,” said ATF 2006 secretary general and Philippine and Visitors Corporation Executive director Daniel Corpuz. Davao is the capital of Southern Mindanao region and one of the world’s largest cities in terms of land area, spanning 244,000 hectares.
This sprawling metropolis has emerged as the business, investment and tourism hub of Southern Philippines.
Citing Davao City as the next pillar of Philippine tourism, Davao said it was President Gloria Macapagal-Arroyo’s personal choice as the venue for ATF 2006. Also the gateway and capital of the East Asia Growth Area (EAGA), which comprises Brunei, Indonesia, Malaysia and the Philippines, Davao City is an ideal tourist destination, with its diverse cultures, beautiful beaches, awesome mountain resorts, fantastic dive spots and natural riches.
There is a charm in Davao that is not seen elsewhere and this is captured by the city’s slogan “From Islands to Highlands,” Durano explained. The ATF is a cooperative regional effort to promote the Southeast Asian
region as one tourist destination and support the individual tourism pursuits of the ASEAN’s 10-member nations — Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, and Vietnam.
The ATF is supported by Philippine Airlines as head of the organizing body’s air transportation committee; TTG Asia Media Pte Ltd as travel exchange organizer; CNN as official international cable and satellite media partner; and Travel Weekly, TTR Weekly, and TTG Asia as official trade publications. More information can be obtained from the ATF secretariat at tel. no. +63 2 5259318 to 30, +63 2 5251255, fax no. +63 2 5216165 and e-mail tts@dotpcvc.gov.ph.
The nine-day event comprises a travel trade fair that will be staged at the NCCC Exhibition Center and a series of conferences, business meetings and other functions slated in the city’s various first-class international hotels and resorts.

